What is your number one priority in 2015? In today’s fast-paced society, marketing tactics and communications channels are constantly changing. Quickly identifying areas of growth and adapting to new technology are essential to success.
The fifth annual Nonprofit Communication Trends Report sheds light on current nonprofit marketing strategies, failures from 2014, and upcoming plans and challenges in 2015. The report gives an excellent baseline to the norms for nonprofit communications in 2015.
Expect many nonprofit marketers to increase the frequency of email and print marketing efforts. Another key shift in 2015 is making donor retention a higher priority than new donor acquisition.
Some of the biggest challenges facing nonprofit marketers are: lack of time to produce quality content, lack of budget for direct expenses, and the inability to measure effectiveness.
Communication and Marketing at your average nonprofit in 2015 include:
- “Engaging Our Community” as a top priority.
- Facebook, Twitter, and YouTube are the most important media sites.
- Email newsletters and email appeals are both sent monthly.
- Direct Mail appeals are sent twice a year, print newsletters are sent quarterly (if at all).
The full report is available online at NonprofitMarketingGuide.com
Serving as a Marketing Analyst, Josh Wood whips our team into shape with his eye for strategy and trends. He also has over 20,000 Twitter followers.