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Advertiser Spotlight – Zondervan’s Joni & Ken
Looking through our banner ad rates for April, we noticed that one had some tremendous numbers. Today’s post features Zondervan’s campaign for their new book Joni & Ken. Zondervan ran these banners...
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Yes, It is a Tough Economy, But You Need to Advertise
Ask any business manager to name the first things he cuts back on in tough economic times, and you will likely get this answer: advertising and travel. Forgoing advertising can seem like an easy first...
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Help Safeguard the Future of Data-Driven Marketing
As you’ve probably heard, Congress and the FTC seem to have it in for data-driven marketing, even going so far as to compare it with the activities of the NSA that have recently come to light. The DMA...
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The Scoop on Subject Lines: Some Interesting Data
Our friends at MailChimp, the online email and newsletter service, have done some pretty nifty research on how individual words used in subject lines affect open rates. The popularity of their service...
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Utilizing all the Tools that CT has to Offer
Beginning as a single magazine launched by Billy Graham in 1956, Christianity Today has grown into a global communications ministry featuring six print magazines, three interactive print publications,...
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3 Tips for Effective Email Marketing
The web contains infinite inspiration for marketing content. Jump on Google or Facebook and you’ll immediately see what’s trending and hot right now. Reviewing these popular promotions can spur...
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2015 Media Kit: Resources to help you meet your marketing goals
I haven’t even bought a turkey for Thanksgiving yet, but here at work I’m already well into 2015 projects — tweaking next year’s plans and figuring out how to meet my marketing goals. If you’re in the...
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Nonprofit Marketing Trends for 2015
What is your number one priority in 2015? In today’s fast-paced society, marketing tactics and communications channels are constantly changing. Quickly identifying areas of growth and adapting to new...
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Behold, the Power of Words!
As an editor, I certainly believe that language is powerful. The right words, in the right order (with the right punctuation, of course) can truly inspire people to do all kinds of things. One of the...
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7 Tips for More Effective E-blasts
Sending out promotional emails can be a tricky task. Appealing to the audience and capturing as many clicks as possible requires careful thought and testing. Try some of these simple tips to improve...
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